Artie 3000™

Product development, Industrial design, branding, toy packaging, instructional guides, 3D rendered animations & stills at Educational Insights for Artie 3000™, the robot that teaches you how to code.
Artie 3000 is controlled via a direct wifi connection from a tablet or computer, with no internet access or app download required.
He draws what you code!
Artie is currently for sale at Walmart, Amazon, Barnes & Noble, Kohl’s, Target, toy stores, teacher supply stores and Museum gift-shops around the world.
Artie 3000 is officially the first robot member of MENSA.

Product Development: James Tu, Maryjo Reutter, Kelly Recinos, Janene Russell, Joey Lopez
Creative Director: Michael Sherman
Industrial Design: Daniel Kim, Joey Lopez
Art Direction, Concept, Industrial Design, Package Design, Branding, Guide: Joey Lopez

2020 Toy of the Year finalist, and winner of 7 toy industry awards:

Artie 3000 becomes the first ever robot member of MENSA:

American Mensa welcomes its first robot member. Artie 3000™, a drawing robot from Educational Insights who helps kids learn to code, was named an honorary member of the high-IQ society on April 8, 2019.

Artie is the first robot and only the third fictional character to receive an honorary Mensa membership card, joining Lisa Simpson from The Simpsons and Mr. Peabody from the animated film Mr. Peabody & Sherman. As the first robo-member of Mensa, Artie boasts 16 languages and his own Wi-Fi and remote control. Take that, HAL 9000!

See official press release from MENSA

Retail packaging with 5 front faces for variety in retail display:

Minimal language instruction guides

Prototype Evolution

Color Studies

Proof of Concept Development - Early Sketches and Skin

Early on, we had to work with the product’s prototype underpinnings, breadboards, bare motors, and hobbyist style construction, and needed a shell to wrap around it for demonstrations with internal stakeholders. I illustrated shapes and options that would hide its mechanics.

Downloadable Wallpaper:

Artie 3000_Wallpaper.jpg

Renders & Photography

Unboxing, review, education & promo videos:

Thank you.

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BrainBolt ➤