Educational Insights
New York Toy Fair 2019
Transforming how a classic brand is presented
We re-imagined the EI NYTF booth into an experiential, product-centric, land of toys, giving every attendee a chance to try all of EI’s new products.
Creative Director: Michael Sherman
Art Director, Project Manager: Joey Lopez
Designers: Liesl Kadile, Brandon Cullimore, Eric Dahan
Production Artist: Ramon Padilla
Highlight Reel:
Giant Playfoam® Pals™ Display welcomes visitors to NYTF and the Educational Insights® booth.
Based on original package & label design by Brandon Cullimore
Creative direction: Michael Sherman
Art direction, concept, sourcing, & production: Joey Lopez
Playfoam stuffers, & production: Liesl Kadile, Andres Alfonso
The Playfoam Zone:
Retail POP Displays:
Demonstration counters:
A place for everything
Every aspect of the booth was poured over, from the multiple methods of lighting, ADA compliance, traffic flow patterns, line-of-sight blocking, environmental and experiential design, to the logistics of trade-show display transportation, drayage, union labor requirements, and project managing the setup team.
It was truly a rewarding and wonderful experience!
Many thanks to the Educational Insights team!